Demonstrated Interest? What is it and how do colleges track it?

mneushul • July 11, 2024

Demonstrated interest is an important factor in the college admission process. So, what exactly is "demonstrated interest?"


Demonstrated interest is how colleges track if you’ve genuinely researched their school and how likely you are to enroll if accepted. Many colleges automatically track how you have interacted with a school, from taking an official campus tour to connecting with the college through social media. The degree of this behavior is then quantified and considered when determining an admissions decision.  


Why do colleges care about demonstrated interest?  Many colleges are reporting a record number of applicants each year.  Demonstrated interest is a way for colleges to separate the applicants who sincerely want to be admitted from those who randomly applied to a bunch of colleges without doing any research to make sure it’s a proper fit. Additional reasons have to do with enrollment management, which is a set of strategies colleges use to ensure they meet their enrollment goals. Demonstrated interest helps colleges determine how many acceptances they should send out, how many students will enroll. 


How do I demonstrate my interest? Colleges track the following:

  • Attending an official college tour and information session
  • Participating in an overnight campus program
  • Interview with the admissions office or alumni
  • Reaching out to your region’s admissions rep via email
  • Visiting the admissions rep at a college fair or other local event
  • Sending thank you emails after meeting each admissions rep
  • Following the college on Facebook, Instagram, and Twitter
  • Interacting with the college through social media (comment, like posts, etc.)
  • Adding yourself to the college’s mailing list
  • Opening emails from the college & clicking on a few links in the email
  • Spending 15 - 20 minutes looking through the college’s website
  • Showing your knowledge of the college through the supplemental essay
  • Applying early



Should I demonstrate my interest to every school on my list? While you should try to visit each school on your list, spending the time demonstrating interest in 10+ schools is unnecessary. Once your college list is finalized, determine which 3-5 schools are at the top and focus your energy on these schools.  


When demonstrating interest, it’s crucial to remember not to go overboard.  You don’t want to bombard a college admissions counselor with daily emails. Make sure that you’re genuine when interacting with the college.  Are you wondering if they will be attending any local events, and it’s not listed on their website? That’s a great reason to contact your region’s admission counselor.  Perhaps you’re interested in engineering, and the college posted about a new engineering program on their social media account - that’s an awesome reason to comment and try to find out more information. Staying authentic will also help the admissions counselor understand if the college will be a good fit for you.


By MaryMichael Neushul August 16, 2026
Back to School: A Grade-by-Grade Guide for Mater Dei, Newport Harbor & Corona del Mar Students
By MaryMichael Neushul July 7, 2026
Your Summer Checklist Before Senior Year Begins Summer feels like a break, and it should be. But if you're heading into senior year this fall, there are a few things worth tackling before mid-August. Getting these done now means less stress once school starts and applications are due. Here's what to focus on. 1. Open Your Common App Account The Common App is already open for rising seniors, and the profile page is the easiest part to knock out early. It's mostly basic information: your contact details, family information, education history, and testing. Getting this done now clears the way for the harder parts later. 2. Build Your Resume, Then Use It to Complete the Activities Section Before you touch the Activities section of the Common App, sit down and build a full resume. List every activity, job, leadership role, and commitment from the last four years, along with your actual time investment and what you accomplished. Once that's on paper, translating it into the Common App's activities format is much easier, and you're less likely to leave something out or undersell what you did. 3. Brainstorm for Your Personal Statement and Start a draft Your grades and test scores already tell admissions officers a lot about you. Your personal statement is your chance to share what those numbers can't. Spend some time this summer thinking about what you want an admissions officer to know about you that isn't anywhere else in your application. I recommend having a final draft completed before you head back to school. Supplemental essays for most colleges come out August 1, and you'll want that time to focus on them instead of still wrestling with your personal statement. 4. Open a STARS Account and Enter Your Grades STARS (Self-Reported Transcript and Academic System) is required by a number of schools, including Clemson, NYU, and the University of Tennessee, and it's due when your application is due. It's an easy step to forget, and every year students miss it simply because they didn't know it existed. Open your account now and start entering your grades so this isn't a last-minute scramble in the fall. 5. Complete Your Counselor Packet or Brag Sheet Your counselor packet, sometimes called a brag sheet, gives your counselor what they need to write your letter of recommendation. Getting this done over the summer means it's ready to go the moment you're back at school, instead of competing with the first weeks of senior year for your attention.  None of these tasks take a huge amount of time on their own, but knocking them out now means you'll walk into senior year ahead instead of behind. Future you will be grateful.
By MaryMichael Neushul June 10, 2026
Before your student falls in love with a college online, visit in person. A Newport Beach college counselor shares what 130 campus visits have taught her.
By MaryMichael Neushul June 8, 2026
What should your student do this summer? A Newport Beach college counselor shares the academic, entrepreneurial, and service activities colleges love to see.
By MaryMichael Neushul May 12, 2026
Choosing a College Major in the Age of AI What Parents of High School Students Need to Know Right Now
By MaryMichael Neushul April 21, 2026
UC Admissions from a Newport Beach College Counselor: Behind the Veil
By MaryMichael Neushul April 6, 2026
Five Things to Do When You are WAITLISTED!
By MaryMichael Neushul April 1, 2026
Why Spring of Sophomore Year Matters More than You Think!
By MaryMichael Neushul March 26, 2026
Why “Fit to Major” Is the New Buzzword in College Admissions
By mneushul February 17, 2026
With so many discussions about how competitive it is to get into college, many students wonder if their grades are good enough to even attend a four-year school. The question is a valid one, especially for students who have consistently received B grades or even a C during their academic careers. Well, the answer is there are plenty of universities that want you on their campus. In this blog, we’ll discuss the role of B grades in the college acceptance process to help you understand what it takes to get into college. Firstly, it’s important to note that achieving B grades is not necessarily a bad thing. A B grade is considered an above-average mark and shows that you have a good understanding of the subject matter. In fact, many colleges look beyond just the grades and consider other factors such as extracurricular activities, community service, educational background, and other achievements. These factors play a crucial role in determining your admission to college, and B grades may not be as big a factor as you might think. Each college has its own admission criteria, which may include different requirements for GPA, SAT/ACT scores, essays, and letters of recommendation. Letters of recommendation from teachers who know you may support your application by showing what a hard worker you are and how you might contribute in class. Likewise, a strong ACT or SAT shows your academic potential. I recommend all of my students, take either test during their junior year. College essays are also a chance to give more information about who you are beyond your grades. Furthermore, it’s vital to remember that your B grades do not define your academic potential or your future success. Many successful people never achieved straight A’s in high school, and their hard work, perseverance, and dedication have helped them reach their goals. It’s essential to focus on your strengths, interests, and passion for your chosen program and strive to showcase your potential in every aspect of the application process. Colleges will look at your activities in addition to your grades and look favorably at a part-time job, sports involvement, or volunteer opportunities you took advantage of. It is never too late to improve your grades. Demonstrating an upward trend in your grades, especially as your classes get more challenging, shows your potential for success. This pattern of improvement shows your ability to adapt, learn, and overcome academic challenges over time, traits that admissions committees value highly. Excelling in your senior year is particularly crucial as it's your most recent academic performance before applying to colleges. If you can show that you've increased your GPA, taken more challenging courses, or made significant strides in areas where you previously struggled, you'll not only prove that you are academically prepared for college, but also that you possess the determination and resilience necessary to succeed in a university setting. In conclusion, although the most selective schools may not be a realistic option, there are plenty of small, mid-size, and large schools that will be perfect for you. The admission criteria for each college vary, and many factors play into the process, including academic achievement, extracurricular activities, community service, essays, and letters of recommendation. B grades are a reflection of your academic performance, but they do not define your potential as a student. So, if you’re a B student, don’t be discouraged. Focus on your strengths, work hard to showcase your potential, and use your application to highlight those strengths. Rest assured that you will find the right school to attend.